Hounslow promoted at MIPIM
Mon 25 March 2019, 9:14 am
A Hounslow Council-led delegation successfully put the borough on the global property development stage at an annual real estate exhibition this month, just as the creation of Hounslow House reached a key milestone.
A handover ceremony to celebrate the completion of the Hounslow town centre civic hub occurred at major property convention MIPIM in Cannes.
Developed by Linkcity and built by Bouygues UK, this new landmark has shared offices for the council, police and health officials, as well as a library, café and adult education services.
The Civic Centre’s former site on Lampton Road will be transformed into 919 new homes, including 50% homes for social rent, and will be delivered with the help of housing association Notting Hill Genesis.
Tom Jackson, director for urban regeneration at Linkcity, said: “Linkcity had a hugely productive few days, culminating in the Hounslow House handover ceremony, which took place on Hounslow’s MIPIM stand at exactly the moment the council staff were moving into their new office back in west London.
“The new building will provide an exceptional working environment for the council, police and health services. Its successful handover is evidence of a strong commitment to partnership working on the part of all the stakeholders. The new building will provide a civic hub that’s a real asset to Hounslow town centre and truly benefits the local community.”
The four-day MIPIM event filled with conferences and networking opportunities provided a chance for the delegation to engage with influential property investors to promote the attractive qualities of Hounslow.
Jamie Ounan, director at consultancy firm Inner Circle Consulting, said the property event in March “is like a morning Berocca for the annual development programme” and highlighted that “MIPIM is part of galvanising good growth."
He added: "At a time when delivering growth is vital to local economies, MIPIM was an excellent opportunity to ensure the very best of the development industry are galvanised to invest in Hounslow.
“The council is able to be direct and unequivocal about the terms of investment whilst gaining a deep understanding of what industry has to offer in a condensed 72 hours.
"Achieving good growth involves team work, underpinned by shared understanding, hard work and a relentless focus on delivery.”
Rhys Davies, land director at Fairview New Homes, said the company’s aim is to transform “sites into vibrant new neighbourhoods.” This month construction on a housing development started in Feltham off New Road, where 120 apartments will be created by Fairview New Homes including affordable rent and shared ownership properties.
Davies added: “A dedicated event such as MIPIM provides a platform for housebuilders and Local Planning Authorities to build relationships.
“It provides us with necessary exposure and also the opportunity to spend time with key representatives, on a one-to-one basis, to discuss current and potential land acquisition opportunities in their boroughs, as well as resolving any planning issues which we may have on existing development sites.”
The Hounslow delegation at MIPIM was fully sponsored by third parties and aimed to attract investors to the area, with the goal to draw attention to the Great West Corridor and West of Borough to deliver significant housing and jobs growth.
The target is to potentially deliver 14,000 new jobs and 7,500 new homes to the Great West Corridor, and 18,000 new jobs and 11,000 new homes for the West of Borough area.
Leader of the council, Councillor Steve Curran, said: “If the borough is to grow and develop to meet the aspirations of our residents and businesses for long term sustainable growth, we have to actively engage in promoting the investment opportunities that Hounslow offers.
“It was a very busy few days and I was able to meet with many representatives from across the international real estate industry, showcasing our opportunity areas for redevelopment.
“We need to promote Hounslow on a global stage if we are to attract the major players who can bring investment, employment opportunities and much-needed new homes to the borough.”
Information on the Local Plan is available at www.hounslow.gov.uk/localplan.
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